SHAPE_Seminar_Reuse-Refill_Innovation

John Minagawa-Webster, CCO and Co-Founder of Ecourage presents "Advancing Circular Packaging Systems Through Reuse and Refill Innovation". 

Transitioning from single-use packaging to circular systems requires more than sustainable materials alone, it requires operationally viable reuse infrastructure, cross-sector collaboration, and scalable implementation models. This presentation will explore the role of refill technologies in advancing circular packaging systems, with particular attention to retailer adoption, consumer behavior, regulatory frameworks, and real-world operational considerations. Drawing on Ecourage’s commercial deployment experience, the session will examine both the opportunities and practical challenges associated with scaling reusable packaging solutions within evolving retail and policy environments.